
To me, this photo is screaming euphoria.





"When we were growing up, our mother taught us never to have your belly button exposed," Mary-Kate adds. This low-key, tempered sensuality is the spine of their collection. The Row lady doesn't need to put it all out there because she has something going on "in here." This mood was reflected in the Olsens' Fall 2010 presentation, just 19 looks in a simple palette, worn with the same summery flat: a black wrap coat, a precise white shift dress, a languid jumpsuit—all the pieces girls want but have a devil of a time actually finding. Resort had a similar quiet confidence, each look paired with vintage Prada loafers. Both Olsens are huge Prada fans. "Miuccia's spin always has a sense of humor, which I love," Ashley says. "CĂ©line's quite amazing too," adds Mary-Kate.
Though the two don't fantasize about giving anyone a "Row-over," they would like to dress the first lady. "I'd love to get Michelle Obama in the Row," Ashley says. "The simple suits and things. It's all made in America, so why not?" But the two chalk up their first success to Lauren Hutton, whom both are "obsessed with" and who was shot for Forbes in 2007 "on a motorcycle in our leather leggings. I think there's nothing chicer than that," says Ashley. The Olsens have in fact already appeared in Forbes—the first time as kids. Toddler titans? "Nah," says Ashley, giggling. "The Most Powerful Crawlers."
So, newly 24, newly East Coast, but always in control, Mary-Kate and Ashley are, yes, getting their ducks in a row. And 24, the age when you can take New York by storm, is the perfect time to do it. "Ah, but," says Mary-Kate, looking at Ashley with an old-soul smile, "we're 48."